Apparel Sector Action Plan


    Deloitte Consulting LLP



  • YEAR


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The apparel industry worldwide is in a state of profound change. Global trends include:

  •  A growing shift in sourcing by international brands and retailers from factories in China to countries elsewhere due to rising costs, decreasing available production  capacity, rising uncertainty, and decreased financing;
  •  Changing consumer behavior from seeking status to seeking value; this is being observed across segments from the luxury level down to the moderate-priced mass-  market tier;
  •  Substitution of other fibers for cotton as raw fiber prices sky rocketed; and
  •  Decline in financing working capital needed to fill the product pipeline

This report provides an overview of the Republic of Georgia’s Cut-Make-Trim apparel sector and recommendations for the sector’s development. It includes a summary of the four major changes underway in the global textile and apparel industry: sourcing or garment procurement, consumer behavior, raw materials selection, and access to capital. A rapid assessment of Georgia’s sector is presented, based on visits to a selection of factories in April 2011. The report outlines overall training needs and offers a long-term vision and goals for Georgia’s apparel industry development, marketing, and investment promotion followed by a recommended action plan.