In recent years, local entrepreneurs have embarked on important efforts to revitalize Georgia’s once-thriving apparel sector. With one notable exception, Georgian-owned factories today are primarily supplying the domestic market. Several company owners, however, have expressed a desire to expand their customer base to include export. To assist these companies with up-to-date, actionable market intelligence, EPI contracted a market study for three high potential countries.
This report market research conducted to identify the most promising opportunities for locally-owned apparel factories in the Georgia and expand their customer portfolio through targeted exports. The study focused on retail fashion apparel. Conducted in August 2011, it included desk and field research in Germany, Ukraine, and Turkey.